Design thatstarts with why

Hi, I’m Buted Oyunbileg, a product designer and creative director, from Paris to Ulaanbaatar.

Digitalproducts.Luxurywebsites.Editorialplatforms.Esportsidentitiesand festivalcampaigns.

About me

7+ years designing across fashion, music, and media from Paris to Ulaanbaatar. I work at the intersection of visual direction and product thinking, with a background in media art and a process that starts with why.

Digital product design

Websites & apps

Product and web design for fashion, culture and media, from Future Corp Paris to Mongolia’s biggest digital publications.

  1. 01Begg x Co
  2. 02Unread Today
  3. 03Imigon
  4. 04WeClub

Begg x Co

A digital flagship for a 150-year-old Scottish cashmere house: modular storytelling, a CTA island and personalisation built into the product page.

E-commerceUXFashion
Read the case study →

Unread Today

Rebuilding a daily publication so it could grow beyond its famous 7-day format: flexible article layouts, a discovery-first homepage and a reader-first app.

EditorialWebApp
Read the case study →

Imigon

The first public moment for a New York music and culture platform: a teaser site with curated motion and interactive prototypes.

MusicUIMotion
Read the case study →

WeClub

A low-bandwidth, Facebook-familiar platform for women entrepreneurs across Mongolia: mentorship, classes and market access in one place.

MobileResearchSocial impact
Read the case study →
01 / 04

Branding &creative direction

As Creative Director at MESA / AVE, I oversee the look of esports leagues, sports and festivals in Mongolia.

Experience

How Igot here

  1. MESA / AVECreative Director
  2. Future Corp ParisProduct Designer
  3. Erasmus Mundus MAMedia Arts
  4. World Plus DigitalProduct Designer
  5. Unread MediaContent Producer → Jr. Art Director
Full résumé
Recognition

Wins &credits

Off the clock

A little moreabout me

Notes from the kitchenThe closest thing I have to a design manifesto: what cooking taught me about the work.

A design manifesto, written to myselfUlaanbaatar, 2026

Dear me,

There was a stretch when I fell out of love with design. I was burnt out and disappointed, in the work and a little in myself, and the screen felt heavy every morning. Then I started watching Culinary Class Wars, and somewhere between the episodes I got my appetite back.

It was the small things that got me. Cooks who learn to keep their station clean, because a clear bench is how you stay calm when service goes wrong. That is design too: a tidy file, layers named so the next person can find their way, a brief written clearly enough that nobody has to guess. Nobody sees it on the plate, but you can taste it.

And so many of them started at the bottom: washing dishes, peeling onions, years of prep before anyone tasted their food. I started at the bottom too, making videos and running events before I ever opened Figma. None of it was wasted. It is where I learned to read a room and finish what I start.

Cooking also has no single standard. Give two chefs the same ingredients and you get two different dishes, and both can be delicious. I used to look for the one right answer to every brief. Now I think there are many good ones, and the job is to find the one that suits the people at the table, then make it with care and a little of yourself in it.

So, keep your station clean, and keep cooking.

Buted’s signature
Buted Oyunbileg
My name means “Inspiring Young Minds” in Tibetan
Bubble tea, always
Crossword person
Plant mom
Grew up in a nomadic family
Torn between Brighter Summer Day and Moscow Does Not Believe in Tears
Corridor Crew on repeat
7 piecesGrab, throw, stack.