Thursday's Child

Thursday’s Child is a global production, art buying and licensing platform. It connects a new generation of photographers and filmmakers with brands such as Apple, Nike, Calvin Klein, Coca-Cola, TikTok and Karl Lagerfeld.

It built that reputation entirely by word of mouth. Future Corp Paris was asked to design its first digital presence, and I was part of the three-person creative team.

I ran user research and a branding workshop, building on a brief that already named two audiences with very different questions, plus a community that ties them together. One thing was clear: Thursday’s Child is not a conventional agency, so the site has to explain the model.

The brand language started from the brief: nineteen words for the company’s DNA, from bespoke to youthful, and six to lead the branding. Alongside them, four type directions.

For the site, the brief pointed to energy, curation and the talent first. The direction boards gathered ways to put images up front: full-screen video, long lists of projects, catalogue and grid systems. From there I carried the research into wireframes, visual design and interactive prototypes.

The site opens on a wall of “I am the” lines that resolve into the Thursday’s Child name, then says plainly what the company is: art buyers, a production company, a licensing platform and a community. Right after that come the people: new and featured artists and collections, each as a large image tile.

The community has its own space, with a cultural calendar and a clear call to apply. On mobile the same tiles stack into one column, so the roster still leads.

What I’d change. The brief asked for a lot at once: two audiences, a community, licensing and room to grow. Looking back, I’d push for a smaller first version, the roster and a clear explanation of the model, and grow the rest from there.