Begg x Co
Redesigning the digital flagship of a 150-year-old Scottish cashmere maker.
You are now entering ( Problem )● 01 / 06
World-class 
cashmere.A mid-tier website.
Begg x Co has made cashmere for luxury houses for over 150 years, but its own website felt generic, and a generic site prices the brand down. I joined Future Corp Paris’s 4-person team as UX designer, from the first homepage to early build.
“How do we make heritage feel calm and premium online, and still easy to shop?”
You are now entering ( CTA island )● 02 / 06
A menu thatreads the room.
Big imagery hates buttons. So the main call to action is one small island that rewrites itself for whatever sits underneath, and steps aside over products. Scroll, and the real homepage design moves through the window below.
You are now entering ( Product page )● 03 / 06
One page,many rounds.
From product to bag
- 01
Calm by default
Colour, size and price in one block. Details fold away, and the info stays put while the images scroll.
- 02
Personalise, right above the button
One row with the price upfront, so it reads as part of the product.
- 03
Your initials, on the actual cloth
Built around the real embroidery: three characters, Marr Sans, about 10mm, tone on tone.
- 04
One drawer for everything after
Quantity, size, personalisation and gifting in the mini cart, without leaving the page.
Swatch and gallery trials, at a glance
One detail just for the feeling: a “Responsibly crafted in Scotland” stamp that turns as you scroll.
You are now entering ( Browsing )● 04 / 06
A catalogue 
,not a feed.
Our content direction came down to one rule: models stand on the same floor line, 1px apart, so the grid reads as one continuous horizon. Editorial cards with photo or film sit between products, and product details only appear on hover.
Real Begg x Co product photography.
You are now entering ( Prototype )● 05 / 06
The site,as designed.
You are now entering ( Result )● 06 / 06
Live,and growing.
Results after launch, as reported by implementation partner Glass Atlas.
